Weekend Box Office: Worst Labour Day Frame in 12 Years

aLICIA VIKANDER TULIP FEVER

What happens when you have a holiday frame not known for moviegoing and lacklustre selection? The lowest-grossing Labour Day weekend since 2005, of course. That said, this weekend came in +4.2% over last ($50.79m) and each title posted great holds.

Holding on to #1 for the third weekend straight, Lionsgate’s The Hitman’s Bodyguard added $10.54 million, up +2.7% from last weekend. The Ryan Reynolds/Samuel L. Jackson action-comedy posted a 4-day weekend of $13.27m ($57.97m domestic cume). Hitman’s Bodyguard has performed well relative to its $30m production cost and has its eye on a $70m total (it can thank the lack of competition for its legs). Internationally, The Hitman’s Bodyguard grossed $14.2 million from 27 markets, giving it a $42.2m overseas cume. The global total for Hitman is $97.1m.

The Hitman's Bodyguard

Also holding onto its respective position (#2) for the third consecutive frame, Warner Bros./New Line’s Annabelle: Creation haunted $7.51 million, lifting its domestic cume to a strong $89.18m. Creation dropped a mere -2.3%, a much better hold than last Labour Day weekend’s horror entry, Sony/Screen Gems’ Don’t Breathe (-40.1%). Creation grossed $9.19m over thr 4-day weekend, sending it to $90.87m stateside. If the Conjuring spin-off doesn’t completely crumble in the wake of this weekend’s It, then a $100m haul is in the cards. Overseas, Annabelle: Creation grossed $15.6 million from 62 markets. International and global totals stand at $167.1m and $257.97m, respectively. Annabelle: Creation’s top five foreign markets are Mexico ($16.3m), South Korea ($13.8m), Brazil ($10.5m), the U.K. ($9.78m), and Indonesia ($9.75m).

In third, The Weinstein Company’s Wind River swept $6.24 million into its coffers, increasing +35.6% over last weekend (when it expanded to 2,095 venues) as it added 507 theatres to its count. This is an impressive feat, given Wind River already had over a week’s play in very wide (2,000+ theatres) release. The Taylor Sheridan-directed drama totalled $7.85m over the 4-day weekend, giving it $20.27m domestically. Wind River has defied expectations this weekend – after an unremarkable expansion last weekend, audiences have taken to it and the answer is easy: it’s original, it has familiar stars (Jeremy Renner, Elizabeth Olsen), it has an intriguing premise, and (most importantly) it’s genuinely good. Wind River also has the benefit of being the movie to “open” awards season. This should play nicely from here. There are no international numbers to report for Wind River.

Wind River still

Coming in fourth, Weinstein Company had another pleasant surprise as Leap! increased +2.4% to add $4.85 million. Leap! totalled $6.27m over the 4-day weekend, giving it a $15.61m cume in North America. While these numbers aren’t quite impressive, Weinstein’s only fronting distribution and marketing costs, thus Leap! isn’t making itself a nuisance. I expected Leap! to crash after last weekend, but now it should pass $20m with relative ease. Leap! has grossed $80.25m internationally and $95.85m globally.

Hanging on to fifth, Bleecker Street’s Logan Lucky banked $4.41 million, jumping +4% over last weekend. The Steven Soderbergh-directed action-comedy made $5.47m over the 4-day weekend for a $22.5m cume – not an excellent number given its $29m production cost, but just enough where post-theatrical could save it. Logan Lucky has totalled $3.17m internationally and $25.67m globally.

Down in thirteenth place, Sony’s 40th anniversary re-release of Close Encounters of the Third Kind grossed $1.78 million from 901 venues and $2.22m over the 4-day weekend. Not much was at stake here, I imagine, and this will equate to an easy $5m+ gross when all is said and done.

Further down in twenty-fourth place is Weinstein’s Tulip Fever, which totalled $1.16 million from 765 theatres (4-day weekend was $1.39m). This is a tepid bow for the Justin Chadwick-helmed drama, and the film will struggle to justify its theatrical presence with a sour 10% rating on Rotten Tomatoes (avg. critic score being 4.2/10 from nearly 30 reviews) and a “meh” 6.4/10 score on IMDb from nearly 1,100 ratings. Tulip Fever acts as a sort of antithesis to Wind River – the premise failed to entice, the star value was dim (Alicia Vikander and Christoph Waltz, while fantastic actors, don’t put audiences in seats), and critics turned against it. Awards-season titles can bring you riches or failure, and considering a $5m domestic cume seems generous here, Weinstein has a failure.

 

HOLDOVERS

Dunkirk

6. Dunkirk (Warner Bros.) – $4.37 million (+10.8%), $5.58 million (4-day), $180.2m cume
7. Spider-Man: Homecoming (Sony) – $3.68 million (+30.6%), $4.72 million (4-day), $325.12m cume
8. Despicable Me 3 (Universal) – $2.5 million (+42.9%), $3.25 million (4-day), $258.79m cume
9. The Emoji Movie (Sony) – $2.46 million (-1.7%), $3.27 million (4-day), $81.15m cume
10. Girls Trip (Universal) – $2.31 million (-2.4%), $2.84 million (4-day), $112.1m cume

NOTABLES
– Warner Bros./DC’s Wonder Woman has grossed $409.54 million domestically, surpassing Disney/Marvel’s Iron Man 3 ($409.01m) to become the fifth highest-grossing superhero film.
– Disney/Marvel’s Inhumans grossed $1.5 million from its IMAX-exclusive run in 393 venues.
– Warner Bros.’ Dunkirk debuted with $30 million in China.

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