Friday Box Office: Dark Tower #1, Kidnap Surprises, Detroit Underwhelms

The Dark Tower

On Friday, the weekend’s new wide releases took #1, #4, and #6. Details are below.

In first place, Sony’s The Dark Tower, an adaptation of the beloved book series by Stephen King, grossed an estimated $7.7 million from 3,451 venues. With regards to Stephen King adaptations, The Dark Tower came in above 2013’s Carrie remake ($6.5 million), and beat 2007’s 1408 ($7.65 million, not adjusted for inflation) to be the highest-grossing King adaptation on its opening Friday. The Dark Tower’s opening is still soft, especially when one considers the popularity of the series. The Dark Tower performed similarly to this April’s Ghost in the Shell ($7.6 million on its opening Friday), another adaptation that received negative critical notices and arguably alienated its fanbase. Ghost in the Shell finished its debut weekend with $18.7m, a reasonable target for The Dark Tower. The Nikolaj Arcel film cost $60m to produce (not an overly expensive figure), opening is still a disappointment.

In second, Warner Bros.’ Dunkirk fell a light -36.5% from last Friday to gross $5 million. Christopher Nolan’s acclaimed World War II drama/thriller has grossed $120.97m to date, and could beat The Dark Tower for the weekend crown with a probable $18m weekend.

Dunkirk

Coming in third, Sony’s The Emoji Movie dropped -61.6% from its opening Friday, grossing another $3.85 million. This is a much harsher decline than this March’s Smurfs: The Lost Village (-33.7%) and Warner Bros.’ Storks (-46%) – Emoji Movie’s critical lambasting has taken a toll on its legs. The Emoji Movie has grossed $40.95m in North America and should gross $11m-$12m over the weekend.

This weekend’s next new release landed in fourth. Aviron Pictures’ Kidnap (their debut release) grossed $3.68 million from 2,378 theatres. Kidnap seized the second-highest per-theatre average ($1,548) in the top 10 over Friday, behind The Dark Tower ($2,238). Kidnap opened higher than expected, considering the movie was filmed three years ago and shifted release dates over two years (and jumped from one studio (Relativity) to another). Reception is mixed-to-negative, but this Halle Berry thriller could post a debut weekend around $10 million.

Arriving in fifth, Universal’s Girls Trip continues its impressive run with $3.63 million, down -41.6% from its last Friday. Domestic cume for Girls Trip is $77.7m, and it should make another $12 million this weekend, pushing Kidnap into fifth.

Opening outside of the top 5 is the weekend’s final new release – Kathryn Bigelow’s Detroit grossed $2.6 million in its nationwide expansion to 3,007 venues. Detroit’s total stands at $3.1m. Detroit opened below Ava DuVernay’s Selma ($3.77m), but if it performs similarly from here it will gross $8 million over the weekend. Detroit’s opening appears to be a tad underwhelming, considering its $35m production cost and its acclaim. Regardless, it is the kind of film that plays long after its opening weekend.

That’s all for this Friday’s box office report. As always, thanks for reading, and check back for weekend numbers and analysis.

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