AT&T No Longer Interesting In Selling WB Games As It’s Too Valuable

Earlier on in the year, reports emerged from various sources to suggest that AT&T, the parent company of Time Warner and all relevant subsidiaries, were looking to sell WB Games as a means of easing its massive debt, but those plans have reportedly been nixed.

Bloomberg are reporting that AT&T have deemed WB Games “too valuable” to sell, with Bloomberg noting that AT&T could have garnered around $4 billion for the sale. Companies such as EA, Microsoft, Take-Two and Activision Blizzard were all interested in acquiring WB Games, however, a number of contributing factors appear to have put the kibosh on any sale.

Firstly, the COVID-19 pandemic has increased the value of video games exponentially, as people are looking for more entertainment outlets after cinemas and the like closed down. There’s also the fact that WB Games are reportedly launching a new Harry Potter RPG at some point in the near future, which is predicted to be very lucrative indeed.

Speaking of licenses, it’s possible that the untangling of licensed content would have made any potential sale a nightmare to navigate. Finally, Bloomberg note that the new Warner Media CEO, John Stankey, who took the role in July, might have influenced the decision not to sell, as the sales proceedings started under the previous CEO, Randall Stephenson.

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