Liverpool Football Club, 2019 FIFA Club World Cup and 2018–19 UEFA Champions League champions, have announced a new partnership with the mobile version of the hit battle royale game Player Unknown’s Battlegrounds. This marks the first collaboration between PUBG and a professional football club.
The special event will take place between November 12th and December 20th. Players that log in during the event will have the chance to gain free and exclusive Liverpool FC-themed items, equipment, and outfits.
Senior Vice President of Digital at Liverpool FC Drew Crisp had the following to say:
“In an increasingly digital world, we pride ourselves on being able to innovate and engage with our fans on the vast array of digital platforms they favour. With the realm of online gaming growing and evolving amongst our fans, PUBG MOBILE is the perfect platform to connect with them in a different but very relevant context – intertwining the world of online gaming and football through the power of games and play. This is a great opportunity for supporters to embrace their love of the club and interact with LFC on one of their favourite platforms, bringing together the physical interactive nature of football into the digital interactive world of gaming.”
Vincent Wang, Head of PUBG MOBILE Publishing, Tencent Games, was also quoted in the press release, highlighting more specific overlap between the teamwork of football and the teamwork of PUBG: “In PUBG MOBILE, teamwork is a core principle to those who seek to win. In collaborating with Liverpool Football Club, a team renowned for their courageous camaraderie, we have found a perfect partner.”
The Liverpool event will be part of PUBG mobile’s 1.6 update, which will also include other new content and game modes to keep PUBG fresh.
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