2K Games Issue Statement On NBA 2K21’s Unskippable Ads

It's a curious statement.

NBA 2K21
NBA 2K21

Earlier this week, it was reported that 2K Games added some unskippable adverts to the pre-game loading screens of NBA 2K21, a move that the publisher tried with the previous year’s iteration. Naturally, it was a decision that went down terribly, leading to 2K themselves issuing the following statement below.



Is That An Apology From 2K?

Kind of. 2K are saying that the adverts are here to stay as part of the 2KTV presentations, but that the ads were not supposed to impact the pre-game introductions and loading screens. Players were unable to manage the team’s line-up in the loading screen until the advert finished, and PC players who were using an SSD to play NBA 2K21 found that they still couldn’t play the game when it had finished loading until the advert concluded.


Where Do We Go From Here?

Well, it seems like the adverts are going nowhere, but 2K are promising that they should be a lot less obstructive going forward. Still, the idea of huge adverts such as the ones shown in NBA 2K21 seem egregious, especially when you consider that the game costs $60/£50 and is rife with microtransactions.

READ MORE: Next-Gen NBA 2K21 Gameplay Reveal Looks Incredible

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