WWE and Facebook have announced a partnership that will see the airing of a new weekly show on starting on January 16th.
The Mixed Match Challenge will stream in the United States on Facebook Watch on Tuesday nights.
The 12-part series will see some of the most recognisable names from Raw and SmackDown Live competing in a single-elimination mixed tag team tournament.
The winning team at the end of the 12 weeks will win $100,000 to donate to a charity.
Given that these matches are predetermined (and Santa isn’t real while we’re here) it seems a little unfair to dangle the promise of so much money in front of charities, but there must be something to it.
WWE announced the show and the Superstars that will be taking part via YouTube on Wednesday morning.
The Mixed Match Challenge offers some insight into how WWE are progressing their model, and how the company will operate in both the near and far future.
Each weekly episode is only 20 minutes long and focused a lot more toward mobile viewers. The company also plans to allow fans and viewers to interact with wrestlers during the show.
In a throwback to the days of fan polls deciding matches at pay-per-views like Cyber Sunday, WWE will present fans with the opportunity to have a say on matchups and stipulations.
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