Microsoft and Sony have announced a partnership which will see the two work together on cloud-based gaming services and AI. This means that Sony’s game and content streaming services will be powered by Microsoft Azure in the future. Bet you didn’t expect this news when you woke up this morning.
The full statement on Microsoft’s website states that by “working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers. These efforts will also include building better development platforms for the content creator community”.
With Sony and Microsoft working together on cloud-based gaming technologies, it shifts the frontlines of the gaming landscape in some unique ways, mainly with regards to Google Stadia looming on the horizon. Google’s own cloud-based game streaming service, the Stadia is competition for both Microsoft and Sony, so it makes sense that the two would work together.
Sony and Microsoft will also work together on the development of Azure AI and semiconductors, but the main focus of this story is how this partnership will benefit customers. Microsoft CEO Sataya Nadella had this to day: “Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”
Having just been announced, it’ll be interesting to see where this partnership goes in the future. If the two so-called rivals can work together on something like cloud gaming, which many consider to be the future of gaming, maybe Sony will allow for more full cross platform support and more. What are your thoughts on this new partnership? Let us know in the comments.
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