Courtesy of Columbia Pictures, we now have our first poster for Quentin Tarantino’s ninth film, Once Upon a Time in Hollywood.
Described as a thriller (though I wouldn’t be surprised if it’s more than that since it’s Tarantino), the film is set in 1969 Hollywood against the backdrop of the Charles Manson murders. However, the focus of the film is on actor Rick Dalton, played by Leonardo DiCaprio, and his stuntman, Cliff Booth, played by Brad Pitt, trying to reclaim their glory days after Dalton’s long-running western on television is cancelled.
The poster itself looks fine, but I have to say, for a Tarantino poster, I was expecting something more grained and epic, in the same style of posters for films of the period in which this one is set. Those posters generally hype up the female attractiveness (for better or worse), and usually capture more than just a headshot of the leading characters. We usually also see a vehicle, explosion, or some sort of action beat in these type of posters, but this one is just the two guys (DiCaprio and Pitt) standing in front of a car.
Keep in mind, this is just the first poster for the film, and I’m sure that after the film is released, we’ll see all sorts of mondo posters and the like that are more in the late 60s, early 70s style artwork to advertise the film. And perhaps Sony and company will do one of their own for the official release of the film in the coming months. They have a July 26th release date, so that’s plenty of time to crank out a new poster or two, as well as the now traditional character posters that we see hung up as banners in the multiplexes.
The film also stars Margot Robbie, Al Pacino, Emile Hirsch, Bruce Dern, Dakota Fanning, Scoot McNairy, Luke Perry, Lena Dunham, Tim Roth, Michael Madsen, and Kurt Russell. While the July 26th date is the official release of the film, word on the street it Tarantino is heavy on the idea of premiering the film at the upcoming Cannes Film Festival, like he did with Reservoir Dogs, Pulp Fiction, and Inglorious Basterds. We’ll know for sure fairly quickly since Cannes launches on May 23rd.