By now, you’ve all seen the rather shocking (or as shocking as a Pixar film can get) teaser for Cars 3, and Disney are continuing to feed the hype machine by releasing two brand new posters, which were exclusively revealed over on Yahoo.
Racing into screens on June 16, 2017, Cars 3 will see Owen Wilson return to voice Lightning McQueen, as the character tries to make a comeback in the world of high stakes racing. There will also be a crash involved at some point, as shown in the teaser and the posters. Storyboard artist Brian Fee will make his directorial debut with the film, and other cast members include Larry the Cable Guy, Bonnie Hunt and Cheech Marin.
The Cars franchise has proved to be insanely profitable for Disney. The first film grossed a huge $462,216,280 back in 2006, with the sequel earning $562,110,557 five years later. As if that wasn’t enough, the franchise has also grossed over $10 billion from merchandise sales. For a time, Cars was even the second most profitable franchise in the world in terms of merchandise sales, with Star Wars gradually taking the top spot. And the incredible merchandising revenue generated by the Cars franchise begs the question of Disney’s real motives behind making the third movie in the first place. Are they producing it because they genuinely want to create something that they feel passionate about? Or are they doing it to keep the series relevant, popular and recognizable with today’s young generation so that the toys continue to sell? My money’s on the latter.
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