The Gearbox Entertainment Company have announced that they’ve signed a deal to be acquired by Embracer Group, the parent company of THQ Nordic. The deal cost around $1.3 billion, and will see the creators of Borderlands become part of the growing Swedish conglomerate.
So Embracer Group Are Like Thanos Then?
If game development companies are like Infinity Stones, then yeah, sure. Embracer Group have been making a lot of aggressive moves in the gaming industry over the past couple of years, but the acquisition of Gearbox is perhaps the most high profile to date. While it’s nowhere near the value of Xbox’s acquisition of ZeniMax and Bethesda, $1.3 billion is nothing to sneeze at.
In a statement on the Gearbox website, founder Randy Pitchford said: “Lars’s vision of Embracer as an allied partner group committed to fueling and accelerating the ambitions of a series of decentralized, successful entrepreneurial companies while magnifying the collective value and advantages of diversification across the entire group is the most brilliant strategy and design for short, medium, and long-term success in this industry that I have ever encountered in my 30 years in this industry.”
Lars Wingefors, Embracer Group’s CEO and Founder, had this to say on the announcement: “Gearbox is arguably one of the most creative and valuable independent developers in the world. We believe that the resources offered by Embracer will position Gearbox for significant growth in the years to come.”
READ MORE: Borderlands 3 (Xbox One) REVIEW – Borderline Great
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