WrestleMania 33 Breaks More WWE Records, Beats Out The Walking Dead

WrestleMania 33

As they do every year, WWE have wasted no time in talking about how great the most recent WrestleMania was for them. It seems like a new record is broken (Matt) each time the Granddaddy of Them All rolls around, and this year has been no different.

It might not have trumped WrestleMania 32 for attendance, but WrestleMania 33 did the numbers for them in a lot of other areas. Here’s a statement they issued to press:

STAMFORD, Conn., April 6, 2017 – In addition to setting a new Orlando Citrus Bowl attendance record of 75,245 fans, which led to the highest-grossing event in the stadium’s history at $14.5 million, WrestleMania also broke records for sellouts, digital and social media engagement and merchandise sales.

Attendance

– As part of the week-long WrestleMania celebration, WWE held an unprecedented five consecutive nights of sellouts at the Citrus Bowl and Amway Center with 165,000 in attendance at WrestleMania Axxess, Hall of Fame, NXT TakeOver: Orlando, WrestleMania, Monday Night Raw and SmackDown Live.

Digital/Social Media

– WrestleMania 33 was the most social event in WWE history, according to Nielsen Social, with 5.19 million interactions on Facebook and Twitter during the broadcast alone. There were also 2.8 million tweets about WrestleMania throughout the day.

-WrestleMania 33 accounted for nearly 30 percent of all social TV interactions on Sunday, April 2, surpassing the Country Music Awards (13 percent), The Walking Dead Season Finale (10 percent) and MLB Opening Day on ESPN – Chicago Cubs vs. St. Louis Cardinals (10 percent).

-WWE-related content saw more than 490 million video views across WWE.com, WWE App and social media during WrestleMania Week, an increase of 96 percent year-over-year.

WWE Network

-WrestleMania reached a record 1.95 million global households on WWE Network alone, making it the most-watched WrestleMania in history, with pay-per-view data still forthcoming.

-WWE Network subscribers viewed 22.5 million hours during WrestleMania Week or 13 hours per subscriber during the week. This compares to 21.7 million hours last year, a year-over-year increase of 4 percent.

Merchandise Sales

-WWE generated $3.7 million in WrestleMania merchandise revenue, an increase of 164 percent or $2.3 million, from WrestleMania 24 in Orlando. It was also WWE’s second-highest grossing WrestleMania, only behind last year’s WrestleMania 32 in Dallas.

So they beat The Walking Dead in terms of “social TV”, just missed out on WrestleMania 32 as the highest-grossing Mania ever, and also have The Hardy Boyz to thank for insane video views. Adding to that, the event itself will be immortalised by The Undertaker’s retirement and the loss of an important Goldberg streak. Looks like WrestleMania 34 will have its work cut out for it.

The Rock vs Cena: Thrice In A Lifetime, anyone?

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