Bruce Prichard Replaces Eric Bischoff As SmackDown’s Executive Director

Brother Love is taking over Friday nights.

Source: WWE

WWE today announced that Bruce Prichard has been promoted to Executive Director of Friday Night SmackDown on FOX.

PWInsider broke the story after the company released a press statement confirming the news:

“WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.

Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.

Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.”

It is unknown at this time what has led to such a massive change behind the scenes, but Pritchard has had a relationship with WWE for over 20 years now.

Bischoff moved to Connecticut back in July for the role.

What are your thoughts on the new executive director? Do you think we’ll start seeing any improvements on Friday nights? Get them down in the comments section below.

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