It turns out that FilthyFrank was right: the likes of Starbucks will soon be able to pay money to Niantic and Nintendo to have you come to them for your free items.
Speaking to The New York Times, Niantic CEO John Hanke said that the developer has already signed big deals with big business to sponsor stops in the augmented reality game that’s taken the world by storm. You know, because they didn’t have enough customers to begin with.
On the other side of things, Pokemon Go represents good opportunities for small businesses. Want someone to come to your shop in 2016? Simply place a lure and watch the masses arrive. Don’t be surprised to see many exclusive offers and deals pop up for Pokemon Go players from the retail world before too long.
Although the game already has microtransactions, you have to wonder how else the game will remain sustainable over a long period of time, even though it’s already brought in a pretty impressive $14million since release. It isn’t even out properly yet. Adding sponsored Pokestops might make you feel a little dirty, especially if fast food places are involved, but it’s a smart way of monetising a free app.
Just make sure you walk off the McMuffin, okay?
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