Whether it’s because of the controversial whitewashing debate or, as is more likely, the film just isn’t very good, Ghost in the Shell is going to lose a lot of money at the box office.
An adaptation of the popular Japanese anime, Ghost in the Shell has suffered heavy losses already with its opening weekend putting it nowhere near where it needs to be. When Boss Baby makes you its bitch, you know you’re going to be in for a rough ride.
According to Deadline, the movie could stand to lose at least $50 million when all is said and done. With a $250 million combined production and marketing budget, GitS is only projected to shift $200 million in tickets when its run is up. There are rumours that its production costs were as high as $180 million, which would then mean that it could lose up to $100 million.
Fingers are being pointed at the IP’s relative obscurity to Western audiences and its poor marketing, but really, it’s because nobody wanted it, including a lot of GitS fans.
In his review for Cultured Vultures, Nick Monahan said the following:
“Propped up by a good effort from Johansson and a few decent action scenes, this otherwise painfully average movie is let down further by the glimmers of more interesting ideas poking through its shell and its inability to say anything new.”
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